How is a Community Partner

We brought’s online presence to Rock Falls. We’ve partnered with the Chamber of Commerce to provide excellent service and products for our local customers. With the lowest prices on frames and prescription lenses, we make sure to deliver your order with a quick turnaround time. Our team uses precise measurement devices for accurate results.

We want our new customers to feel like family when they shop with us. We’re committed to making it easy for our customers to feel confident in knowing their eyes are getting the best care possible, and they can continue to look good when they leave our store.

At, we know that everyone’s eyesight is different, and their needs are different. Our dedication to our patients is to put our best foot forward every day. We want to ensure our patients get the service they want and need. Shop our selection of frames from exciting new designers who share our commitment to quality at affordable prices.

The lenses and frames you choose are a personal choice.  The design, material, and optional treatments of the glass are all factors that determine the fit, look, and feel of your glasses. Our trained opticians help you make that decision. Everyone will have the opportunity to experience exceptional eyewear from leading designers.

We accept frame donations which we’ll distribute to those in need here in Rock Falls and beyond. If you have any unneeded eyeglasses, please consider dropping them off at our location. Our goal is for everyone to have the opportunity to look and see their best.

Remember that at, is a family-owned business committed to providing the best care for your eyes at affordable prices, quick turnarounds, and state-of-the-art technology. Please consider making us your family eyeglass shop in Rock Falls.

Call us at (815) 677-4398 Monday through Friday from 9 am to 5:30 pm (Central).

104 E 3Rd Street

Rock Falls, IL 61071