July 17, 2025
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Birkey’s Farm Store earns Pinnacle status for excellence

Six dealerships recognized

Birkey's Farm Store Inc. in Henry earned the Pinnacle Excellence Status award the dealership won from Case IH. Employees are Greg Bogner (front row, from left), Leigh Crawley, Josh Biggar, Gene Schrowang, Mike Haun, Chris Rewerts, Dan Harms (store manager), Roger Perdew, Kent Blank, Dakota Shepard; Joe Minard (back row, from left), Colton Roberts, Ed Leman, Jon Hansen, Ryan Gehrig, Jerry Hunt, Phil Read, Nathan Sons, Bruce Anderson, Les Callais. (Photo contributed)

CHAMPAIGN — Birkey’s Farm Store Inc. has been recognized by Case IH for achieving Pinnacle excellence recognition in all areas of the business (sales, marketing, operations, parts, service, AFS).

Only seven dealerships out of 548 across North America completed the assessments and earned Pinnacle excellence status. Birkey's accounted for six of the seven dealerships recognized by the Pinnacle Program for 2015. Birkey's locations earning Pinnacle
excellence status in Illinois were Gibson City, Henry, Hoopeston, Oakland, Prophetstown, and Urbana.

The Pinnacle Excellence Program is a company-wide program developed cooperatively by Case IH and the Case IH Dealer Advisory Board to help dealers deliver a best-in-class experience in today’s constantly changing agriculture landscape. Pinnacle recognizes dealerships for achievement in the key areas identified as important to success by both dealers and Case IH.

• Identify best-in-class dealership business practices and benchmarks.

• Measure dealerships’ ability to meet or exceed benchmarks.

• Drive highly-competitive, customer-centric, dealer-level improvements.

For more information on Birkey's, visit www.birkeys.com. Founded in 1954 in Fisher, Ill., Birkey's Farm Store Inc. has been providing agricultural and construction equipment for more than 60 years.

Today it serves the Illinois communities of Annawan, Bloomington, Galesburg, Gibson City, Henry, Hoopeston, Macomb, Mattoon, Oakland, Polo, Prophetstown and Urbana, as well as Williamsport, Ind.