The Holmstad retirement community in Batavia gets new name

BATAVIA – Beginning June 25, The Holmstad in Batavia will be known as Covenant Living at The Holmstad. Covenant Living owns and manages 16 communities in nine states, including The Holmstad, according to a news release.

“This rebranding positions our organization in a fresh, energetic and welcoming way for the older adults we serve, their family members and will help in attracting new employees. It is more than exciting to finally put our new name to full use for everyone to see,” stated Terri Cunliffe, Covenant Living President and CEO, in the news release.

The Batavia community will have new exterior signage, marketing collateral, rebranded website and employee uniforms for those in healthcare, housekeeping, facilities maintenance and dining.

Covenant Living at the Holmstad, a faith-based, not-for-profit continuing care retirement community, is located at 700 W. Fabyan Way, Batavia.