Genoa-based startup enables conscious consumers

Softly acts as digital guide for online shoppers to vet products for low-carbon, organic, cruelty-free options, founder says

Mollie Hughes, the CEO and co-found of Softly explains how her company will help consumers make conscious shopping decisions on Aug. 12, 2022.
Mollie Hughes, CEO and co-founder of Softly works from her home office in Genoa on Friday, Aug. 12, 2022.
Mollie Hughes, the CEO and co-founder of Softly shows how the browser extension will work on Amazon on Aug. 12, 2022. (Screenshot provided by Mollie Hughes)
Mollie Hughes, CEO and co-founder of Softly works from a gazebo in her backyard in Genoa on Friday, Aug. 12, 2022.
Camden Lazenby

Camden Lazenby

Camden Lazenby covers DeKalb County news for the Daily Chronicle.