New Wheaton dog day care promises relaxing, individual attention

WHEATON – A new dog day care and training business hopes to offer a laid-back and loving approach to watching and caring for family pets.

Beach for Dogs recently opened its doors at 214 E. Geneva Road in Wheaton, helmed by owner Kelly Corrigan and CEO and longtime trainer Steve Holland.

Holland, a dog owner, said the idea for the business came from his dissatisfaction in the industry.

“Your dog’s life should grow and be enriched as much as your life grows and enriches,” Holland said.

While dogs are there, Holland and other trainers and staff allow dogs to play outside in a small, enclosed area, then get individualized training based on their needs and experience level. After a nap, dogs repeat the play and training before being picked up.

Holland said the goal is to be an extension of the dog’s family, including taking dogs into his own home over the weekend. He said the business even adopted a pair of unwanted puppies that a client could no longer care for, intending to find them a better home.

“It’s like having a brother that’s living next door that will always take care of the dog if there’s an issue,” he said.

Holland even has his own family and dogs on staff.

Holland said he believed the emphasis on having a clean, personal and loving space will make Beach for Dogs a go-to spot for area dog owners. In fact, so many people were asking about the business that he decided to open it early.

Kerry O’Brien, executive director of the Wheaton Chamber of Commerce, said she was impressed by Holland’s vision and experience.

“I love that he’s got his family involved and a real plan for growth,” she said. “I think it will be ... a real energizer and real asset to the business community.”

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For more information about the business and to learn about a free week-long trial, visit www.beachfordogs.com, www.facebook.com/beachfordogs, email steve.holland@beachfordog.com, or call or text 847-489-5713.