Select Target stores debut new baby boutiques

Shaw Local

Target is launching a new baby department shopping experience this month in only nine locations in the state, including several suburban locations.

The “shop-in-shop experience” called the Baby Boutique will have nearly 2,000 new products shoppers can see, touch and compare in person, according to a Target news release.

Big-purchase items like strollers and car seats will be displayed for easy comparisons and testing. Personalized guidance will also be available through free and appointment-based expert services.

Dozens of new brands will be added to Target in the baby boutique section, including UPPAbaby, Bugaboo, Stokke and Doona, Joie, Nanit, Amara, Tubby Todd and Little Spoon.

“Guests trust Target to show up for them during life’s biggest milestones,” Amanda Nusz, senior vice president of merchandising, essentials and beauty, said in the release. “Our focus is on bringing together products busy families will love at the value they expect, paired with expert guidance and joyful, easy-to-shop spaces that make preparing for a new baby feel both special and practical.”