Northwestern Mutual’s Joseph Guin rebrands firm as Compass Financial Partners

Move coincides with founder’s 30th year in business

VERNON HILLS – Joseph Guin, a top Northwestern Mutual wealth management adviser, has rebranded his firm from Guin Financial to Compass Financial Partners.

The announcement coincides with Guin’s milestone 30th year in business.

“High net worth individuals, families and businesses across the country seek us out for our sophisticated financial planning and generational wealth management solutions,” said Guin, the firm’s CEO and founder. “Discerning clients want a trusted partner and experienced team to provide a roadmap and personal guidance throughout their financial journey. We are that partner. Compass Financial Partners is a name that reflects this important distinction.”

Guin’s team of financial professionals shares his excitement for the refreshed brand.

“Our new name and logo reinforce our distinctive approach and unique client experience,” said Bernadeta Jelinek, chief operations officer. “Each client receives a personalized financial plan built on their individual core values, personal beliefs, financial behaviors and vision for the future. Together, we help bring that vision to life.”

Compass Financial Partners is a boutique wealth management firm that manages more than $500 million in client assets entrusted to the firm.

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