McHenry County College will offer two new marketing courses during the spring 2022 semester.
Both classes will focus on effective, modern tools marketers and business owners can use to share their message and better engage with their audiences, according to a news release.
“No matter what your business, getting the word out, connecting with your audience, and making sure they can find you is essential to overall success,” Sherry Ridge, who leads the marketing and business departments at MCC, said in a statement. “This class is great for students working or interested in social media marketing, and will help them increase their skill level as they learn to successfully implement and measure social media marketing campaigns.”
One of the classes, called “Paid Advertising in Social Media,” is an eight-week online course that will look at paid advertising opportunities using major social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Google.
Students will learn to develop targeted advertising strategies and campaigns, use tools to target select audience members, and optimize for increased reach and conversion, according to the release. The curriculum will also explore backend platforms and tools available to business profiles, best practices for effective ad design and methods for analyzing ad results.
The class will be offered Jan. 18 to March 11.
The other class, called “Messenger (Chat) Marketing,” also is eight-week online class and will run March 14 to May 13, according to the release. The course covers how to use mobile chat apps to automate conversations between businesses and customers using the Facebook Messenger platform.
Students will be introduced to a variety of apps that can interface with the platform and will learn the capabilities of the apps, strategies to attract and engage subscribers, best practices for bot development, and opportunities to build a brand, drive traffic, and provide value, according to the release. By the end of the course, students will build a bot within the messenger platform.
The courses are considered electives that can count toward a number of marketing and business degrees or certificates at McHenry County College. They are open to any student regardless of major.
General registration for spring classes opens in early November.
For information on MCC’s marketing programs, go to www.mchenry.edu/marketing.